If you're intending to promote or sell on the internet through a website then this is that one essential workshop you should attend. It will provide the insight, knowledge and trade secrets that you need to know to make a website successful.
So if you're an existing website owner that wants better performance or are planning a new one, then we have the expertise to help you adopt knowledge that will ensure website success.
Running a website and understanding those that use your website affects its success and very few web designers will tell you what these elements are. But now you can get all the necessary knowledge and skills through our 'Win Website Customers' workshop - it explains in real business terms what makes a website successful and how you can achieve this. So whether you're a new or existing business, starting or enhancing an online presence, then this workshop will deliver the ingredients for you to succeed online.
You will learn all you need to know about planning, implementing, usability principles, search engines and search engine optimisation, best practice, marketing, and delivery. Plus, practical sessions that give you hands-on experience with a range of resources, as well as quick ways to get your website adjusted for your target customers. Learn about the legal side, image perception and get great tips and advice on how to keep your websites active with customers.
At the end of the day you will know everything you need to know about running a successful website, gain confidence in the Internet markets, be technically savvy enough to know what you want and be able to plan your business effectively.
Location: Hot House, Somerset Centre for Enterprise, Somerset College, Wellington Road,
Taunton, Somerset, TA1 5AX
Dates Available: January 20th 2009 (visit our online
store for more dates)
Time: 9.30am - 4.30pm (lunch and refreshments included)
Things Have Changed – Overview of how technology has changed the internet, websites and those that use websites.
Web Design Should Not Be… - Overview of the pit holes that a website owner can fall into. Helping you to focus on what makes a successful website including design aspects, usability, functionality and more.
Link Building and Online Directories – Increase your ranking within a search engine by link building. Here we will explain and show how you can do this yourself and save money.
How We Really Use the Web… - Learn about ‘desire lines’ and what users actually do on websites. By emphasising user habits and what users actually see we are able to adjust web design and its functions to win more customers.
Usability – The usability of a website can go a long way in winning customers if it is done right. Here we show some of the principles of usability that you could exercise on your website.
The Purchase Process – Getting the purchase process right can make a sale live or die. We show how you should make the purchase process easy to win that customer.
Image & Perception – Did you know that we see images before any text? Using images to create messages is a fine art and here you will be inspired by how others do it effectively and what resources you can utilise to make your website more effective.
Search Engine Optimisation (SEO) – SEO is one of the top 3 items you should have knowledge about if you are a website owner. In this section you will learn in layman’s terms what it is, what techniques can be used, how you can do some SEO yourself and what to look out for when buying SEO services.
Best Practice – Did you know that there are regulations that dictate whether your site is accessible to the disadvantaged? We’ll cover this area and explain why and how you can reach best practice standards. And these practices can increase your ranking with search engines.
The Art of Keywords & Phrases – Everyone types a keyword or phrase into a search engine to find goods, services and information but will your website be tuned to these keywords and phrases. We’ll show you what people are actually searching for and how websites can be optimised for these keywords. Plus you get the chance to do some hands-on keyword searching for your business.
The Legal Side – Don’t be afraid of the legalities of owning a website because here we provide the knowledge and resources to help you stay legal and up to speed with today’s regulations.
Marketing and Statistics – All websites need marketing and all websites should produce some form of statistical information. Here we explain what these are in layman’s terms and what options you have as a website owner.
Open Floor – This part of the workshop allows you to discuss your questions and indecisions with qualified professionals and learn from other business owner experiences.
Our ‘Win Website Customers’ workshop is written and presented by Andrew Knutt, who has over 17 years experience in business, computers, the Internet and other related technologies. Andrew is an associate of the Institute of Business Consulting and has a business background to suit.
Andrew is director of his own web, print and graphic design company (ADK Ltd); is a member of South West Design Forum, vice chair of the Somerset Design Enterprise Network; a UK Web Design Association member, a qualified IT Technician, and even studied business studies at degree level.
His company is a Microsoft Partner and has other professional affiliations.
Andrew’s reputation as a positive, upbeat and passionate presenter is also a great experience for all who attend his workshops; each going away with enthusiasm and confidence.
